I came across a fascinating AdWords management program recently. Branded SpeedPPC it lets you create substantial Adwords campaigns in double-quick time. The skill of managing AdWords accounts successfully is to build out your campaigns to include a wide range of keywords and phrases with ad copy relevant to each keyword as well. Crafting ad copy like that increases your CTR which is a good technique for traffic volume and for keeping your click costs under control.
SpeedPPC takes this approach a step further: it lets you construct landing pages that are tailored to each keyword too. So you can therefore rapidly build a complete sales conversion pipeline consisting of an enormous number of keywords, ads that are relevant to each keyword with keyword level URLs that ensure that your website visitors land on a page that includes the exact words they have been looking for when they click on your ad. The result is that you are much more likely to get conversions from your website traffic.
This process is widespread practice but the issue most adwords managers suffer from is a shortage of time and this is where SpeedPPC really helps. In fact I watched a demonstration of someone using SpeedPPC that showed them setting up a complete campaign consisting of over 8700 keywords and over 410 ads all in appropriately targeted Ad Groups as well as over 8705 landing pages - all in about 12 minutes!
I guess if you are running a lot of AdWords campaigns or if you take your affiliate marketing really seriously then a system like SpeedPPC is a real time saver.
